Our First watch

We began our journey with the release of our first watch, the Flinders, in 2013. The Flinders was named after the explorer Matthew Flinders, who is credited with being the first European to circumnavigate Australia. The watch featured a minimalist design with a stainless steel case, sapphire crystal and

Swiss-made movement.

Hawthorn & Portsea Collections

We released the Hawthorn which featured a chronograph function and a more complex design than the Flinders.

Later in 2014, The Portsea was our first watch to feature a Japanese automatic movement which had a triple compilation.  The Portsea has a classy yet casual nautical theme associated with its namesake beachside suburb. The classy yet relaxed style provides the versatility of an everyday watch that could be worn in a variety of settings. The Portsea has become one of our most popular models and has affirmed our focus to provide watches with high end movements and unique designs.

Avalon & Carlton Collections

We released the Avalon which had aviator vibes and was inspired by the newest Melbourne Airport of the same name.

Later in 2015 we released the Carlton which was a dress watch that was designed to be worn in formal settings and influenced by the suburb of Carlton, which was heavily settled by European immigrants (mostly Italian) in the Early to mid 1900’s.

Sorrento & Collins Collections

Late 2016 saw the introduction of the Sorrento and the Collins strengthening our range and taking us through to the next phase of our development journey. The Sorrento was our first divers watch which featured a water resistance of up to 300 meters.

For the next few years we focused on delivering quality watches with unique designs.

Lonsdale, Fitzroy & Burnley Collections

With our focus on delivering quality watches with unique designs, the next release of new designs didn’t occur until late 2019 with the release of the Lonsdale, Fitzroy and Burnley. These models expanded our Automatic movement range, which are sought after by many watch enthusiasts and collectors.

Chelsea & Fitzroy GMT Collections

In Mid to late 2021 we launched the introduction of the Chelsea and the Fitzroy GMT. Both automatic movements with the Chelsea as our first true divers watch and the Fitzroy GMT as our first GMT Travellers watch.

10th Year Anniversary

We celebrated our 10th Year Anniversary with the launch of a Burnley special edition and the launch of the Melbourne watch in a day/date and a GMT version.