THE JOURNEY SO FAR
Welcome to the Melbourne Watch Company™.
Since our establishment in 2013, our goal has remained simple - to create premium grade watches that are accessible to watch enthusiasts, casual collectors and beyond. We embraced the power of the online watch community to help us launch our debut model (the Flinders) using crowd funding and the overwhelmingly positive reaction we received spurred us to start planning a wider range of designs.
Aided by a wave of support from our customers and the enthusiast community, we expanded our horizons in 2014 through the release of three additional models - the Hawthorn, Parkville and Portsea. We continued this trend in 2015 with two new releases, the Avalon and Carlton.
This now brings us to 2016, where we plan on further challenging ourselves with several new models planned for release throughout the year.
All of our timepieces use quality materials such as surgical grade 316L stainless steel, scratch resistant sapphire crystal and precision Japanese movements. We aim to push the boundaries on what we can offer to our customers at an accessible price, such as the inclusion of ceramic dials and a 3D stamped caseback on our Portsea range, or the Diamond Like Carbon ("DLC") coating found on our Avalon model.
We firmly believe that you should not have to spend thousands of dollars to own a luxury timepiece!
MELBOURNE AT HEART
With the honour of being named the world's most liveable city for 6 years running by the prestigious Economist organisation, we are proud to call Melbourne our home. We wanted to celebrate this by naming each of our designs after an aspect of this beautiful city and its surrounding regions, from the iconic Flinders Street Station to the picturesque Mornington Peninsula.
Our designs draw influence from elements of Melbourne's diverse culture - from the business couture of the bustling CBD to the vibrant laneway cafe scene or the relaxed class of the bayside and coast. We have also fallen in love with the blend of the historic and new that can be found throughout the city and hope to carry it through to our timepieces by putting a modern twist on classic styles.
CONNECT WITH US
Want to learn more about our brand or our range of timepieces? You can stay up to date on the latest news by signing up to our newsletter or feel free to contact us directly.